The America Ground

I wanted to give the impression that the famous WWII photograph of GIs raising the stars and stripes on Iwo Jima was based upon a much earlier engraving.

With the illustrator (the late Dave Senior) I created a timeless logo that suggested the brand had been in existence for centuries.

The brand took its name from an area of Hastings that in the early 19th century aligned itself with the recently independent USA.