Banana Office

APA Secretarial asked me to help with rebranding them to make the business name more memorable.

In conversation with the client, Ashley, I semi-jokingly said, 'Ashley, you can call it whatever you like. You can call it "Banana" for instance - even that would be more memorable than APA Secretarial!'

The next day, I had a call from Ashley saying he woke up in the middle of the night with the name Banana office going around his head.

I created an amusing logo and branding which was used on all business communications.